What is a small business branding photographer?
A small business branding photographer is someone who photographs a small business with the brand's aesthetic in mind. These photos will be used on the website of the small business being photographed as well as for social media feeds marketing pieces and other profiles.
Why are small business branding sessions important?
Small businesses should invest in branding sessions because it is important to have a cohesive brand forward facing your prospect clients. Chances are, your prospective business is finding you online, and if they are seeing all stock images of your business, there might be a chance your business is communicating a lack of authenticity. But this is rarely ever true about the businesses. It's just that many small business either don't invest in branding sessions or don't want to be in front of the camera. Let me tell you - IT IS IMPORTANT. People want to see you. People want to know you. Especially when it comes to people who are looking to hire you. Authenticity is everything and prospect client (now, more than ever) care where they spend their money. You want to be the brand that stands out. And, the way to do that is online. Tell the story of your business through a branding session.